Does your company rely on membership-driven business? Findings from
recent Walker programs find common factors which distinguish Truly
Loyal Members from those that are Not Truly Loyal. Specifically,...
Wait a minute, what curse?! I thought we were supposed to be
customer-driven…isn’t that a good thing? Everything I read says
that customer-driven companies are more successful, not less. Nope,
In my last blog, I wrote about one of the reasons Walker made the
list of Best Places to Work from Consulting Magazine. There
are a couple of other reasons why I think Walker made the list and
Walker's bi-annual Fall Forum is in full swing -- today, we
explored several potentially powerful ways of using customer
feedback to make a real impact on the business. As
just one example: have you...
It doesn't take much to convince business leaders that building
customer loyalty is a logical customer retention strategy.
Intuitively, it just makes sense.In fact, customer retention is
just one of...
Recently, I read an article about mistakes that are commonly made
in Marketing Research. Since so many business decisions are
made from the results of research, I felt it was important to be
You know the Pareto Principle—in most cases, 80% of the effects
come from 20% of the causes. This allows us to focus on the
important stuff, the stuff that results in 80% of our objectives.