This morning, I treated myself to Starbucks. I splurged and bought a scone with my tall skinny vanilla latte.
As I enjoyed my tasty treats, I was struck by a communication approach that Starbuck's used. On the little brown bag that housed my scone, I noticed this letter.
"What a great communication approach," I thought. Starbucks used something that already exists to amplify their message to customers.
Communicating the importance of customer listening and customer insights is an essential ingredient to driving a customer centric culture. As you explore channels to amplify your message, don't forget about those that already exist.