Last week I attended a United Way collaboration and best practice sharing event and was reminded that the customer is the voice that pushes an organization forward.
As I attended the various break out sessions, I heard familiar stories of communication approaches, education and awareness resources, and creative ways to run your United Way campaign. As I sat there, it struck me that the United Way didn't create these best practices. It was the customer (or in this case the campaign coordinators).
What the United Way did was listen to the campaign coordinators and shared their stories broadly to help others be more successful. Sharing customer stories is one approach that will help our customers be more successful.