Last week, Erica and Sam Driver, from ThinkBalm, gave a tour in Second Life of a data garden containing survey results from the ThinkBalm Immersive Internet Value Study. While the findings were highly anticipated, it was the delivery that kept our attention throughout the 60-minute presentation. Here are some of the highlights from the tour.
First impressions: Visitors are first greeted with an interactive welcome sign. The garden is a circular path with destinations set-up to communicate various elements of the research. The green arrows are used to guide you through the garden.
Encouraging Interaction: At the first stop, visitors see a flat bar chart, much like you'd expect in a PowerPoint presentation. To encourage interaction, visitors are asked to click on a blue bar, which dynamically displays a three dimensional graph (shown in green) containing the same data from the PowerPoint slide above. This was a nice way of setting visitor expectations for interaction.
Icons to create an understanding: The tour introduced a series of icons that represent the different applications for the immersive Internet. For example, a person standing next to a chalkboard was used to represent using the immersive Internet for learning and training purposes.
Using the icons: The icons were used throughout various locations within the garden. In this example, the size of the wheel indicates the number of people with experience using the immersive Internet for that business purpose. It was no surprise to see learning and training, along with meetings as the most mentioned.
Highlighting gap scores: As customer advocates, we often look at the gap relative to the competition or changes overtime. At this stop, visitors learned the gap between how the immersive Internet is used today versus how it might be used in the near future. Business rehearsal, and collaboration and design are likely to emerge next year.
The time perspective: The blue graphical bar chart represents the responses to the number of hours spent on the roll out. The orange bars below it demonstrate the significance of the scale that was used, which was less than 40 hours to more than 2,000 hours. On average, organizations spent less than 160 man hours rolling out their immersive Internet project.
Creating an experience: I have to say, this was my personal favorite. In this example, visitors learn the barriers of using the immersive Internet by jumping off a cliff and walking up a steep incline. Along the way, visitors are presented with a variety of road blocks. The size of the road block reflects the number of people who selected that barrier.
At the conclusion of the tour, I was left thinking three things: the time flew by, I have a good understanding of the study and its findings, and I had a great time.
As you consider giving PowerPoint a break, why not look into other, more immersive mediums like Second Life? The only limitation I've encountered is the imagination.