Yesterday I was talking with my number one fan (my mom) on Skype and she mentioned that a co-worker of hers is planning to run for president in the year 2032. Our discussion prompted two questions about setting goals. The intent of this post isn't the post, it is about you. I'm listening and want to hear what you think.
Should customer advocates have a goal? I don't have a goal for the year 2032. Do you? I have some thing that I hope we accomplished by 2012, like full integration of the customer perspective into business process improvement systems and new approaches of engaging in customer conversations. From where I sit, these seem important. How about from your perspective?
Short term versus long term goals. Which one? There is a statement in a slide share presentation titled, "Shift Happens," that says, "We are currently preparing students for jobs that don't yet exist, using technologies that haven't been invented, in order to solve problems we don't even know are problems yet." As it relates to setting goals, this could imply that we should set short-term goals to enable us to adapt more easily. What do you think?
What say you? What do you hope we accomplish in 2 years, 5 years, and 23 years from now?
Note: This post was originally published in Customer Connection on 1/15/2009.