One common response from people who use customer insights to drive corporate business strategy goes something like this, "The customer comments are great. They are very helpful and valuable."
There are a lot of tools for analyzing unstructured data, but my nine year old daughter recently introduced me to one tool for displaying this type of data.
This example is my blog displayed as a coffee cup.
While this text tool won't provide you with the rich natural language processing that is available in some text analytics software, it is a fun tool for visualizing the common words customers use when they talk about your products, services, and brand.