If you are in a boat in choppy waters and you start to feel seasick, what do you do? While I'm no expert in marine medication, I have heard a common cure. Look to the landscape, find an object, and focus on it. As you stare at it, the commotion around you is not as evident to your body, your equilibrium adjusts, and your stomach begins to settle.
Over the last few years, a lot of businesses have been through some rough waters. Those that stayed focused on their customers have been able to endure the choppy economic environment and are now benefiting from better relationships, higher customer retention, increased customer loyalty, new insights on customer-focused solutions and much more.
It pays to show a little customer focused leadership when you're in rough waters.