Customer Experience perspectives from Steve Jobs


Just read a great, short summary of quotations reflecting on Steve Jobs' incredible career and steadfast focus on strikingly simple, customer focused innovations.  A couple of gems:

"That's been one of my mantras - focus and simplicity.  Simple can be harder than complex:  You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains."

"When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions."


Krista Roseberry
Vice President, Consulting Services



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