Will you be mine?

bemineThis Monday marked Valentine’s Day… that special day when every person’s thoughts turn to those they love best. 
Yes, that’s right; I’m talking about your customers. 

What’s that?  You didn’t ask your customers to be your Valentine this year? 

Sure, you’re laughing, but consider it from the perspective of your business.
Aren’t your customer relationships the most important ones you have?
The ‘heart’ of everything you do?

Don’t worry, it’s not too late.  And customers shouldn’t get love on just one day anyway: like all good relationships, they deserve attention all year long.  Commit this week to jumpstarting relationships that have been getting stale and may be at risk, and to putting a little sparkle in even your best relationships.  Look for ways to demonstrate just how much you appreciate and value these customers, not through a single big gesture on one day, but through the little things, the details that remind them time and time again of just how much you mean to them too. 

Jennifer Batley
VP, Strategic Accounts


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