Video can be a very powerful tool in the marketing of your customer listening program's brand. And, along with anything that is powerful ("With great power comes great responsibility"), you must be careful how it is used.
Below is a good example of using video. Technically, the video looks professional, and the message is clear and focused -- it represents a brand well.
This video, on the other hand, is a perfect example of not representing a brand well.
In fact, this video may be destroying a brand. One video view at a time.
Behold, the power of video.