It was humbling to learn about the many individuals and organizations that embody the core humanitarian values of the Red Cross – those who saw a need and responded with specific acts of courage or kindness, those whose contributions enhance the community, and those who have had a lifetime of service.
The heroes who might be easiest to recognize are those who risked their lives for others – those who helped others trapped in a burning building or who were submerged underwater or who were being viciously attacked.
But we cannot forget the quiet heroes – those whose contributions are perhaps less spectacular, but every bit as important. They make a difference in their community and in the lives of those around them. (The Hall of Fame event will not be held until April, so it would be unfair for me to comment more about these quiet heroes at this time.)
Participating in the selection process made me think about the quiet heroes of our customer feedback programs, such as those who:
- Ensure the customer contact list is correct and up-to-date.
- Communicate program updates, making sure everything is accurate.
- Review survey translations to ensure meaning across languages.
- Disseminate results to others in the organization.
- Follow up with participants to address specific issues or opportunities.
There are a lot of quiet heroes, let’s be sure to recognize their efforts!