It’s tough being a chief marketing officer. The role of the CMO is so varied that it includes creative responsibilities such as advertising and managing ad agencies and analytical responsibilities such as understanding quantitative research (and at least a thousand things in between).
Relief is on the way in the form of learning from and sharing with other CMOs. The CMO Club is tailored specifically to top marketing executives and is designed to promote an open environment in which CMOs can learn from each other.
The CMO Club is sponsoring the CMO Thought Leadership Summit November 3-4 in San Francisco. The agenda is killer with breakout sessions and conversations with a number of CMOs and other executives. I am on a panel with Al Maag, Global Communications Officer of Avnet and John Dragoon, CMO of Novell. Our panel will discuss driving growth and innovation by creating a “Voice of the Customer” infrastructure. I think of it as, What CMOs Must Know About their Customers.
If you are a CMO, check it out. The Summit will be a great opportunity to talk to others about the challenges that you are encountering.