Today is CX Day. The day we celebrate customer experience professionals. Although this is not one of those holidays created by companies to sell more greeting cards, it is proof that we have a day for Everything. Did you know, just in the month of October, we have Mole Day, National Chocolate Cupcake Day and World Pasta Day. There is even Caps Lock Day…no kidding. Now we have CX Day. We have a day for Everything.
Don’t shun me until you read on. I mean, we have a day to celebrate the very concept of Everything. For businesses, CX IS Everything. Without a positive customer experience, most businesses would have nothing. Everything that businesses do…all the processes, all the efforts, all the touchpoints, all the hours spent…ultimately results in a series of interactions that our customers witness, feel and, of course, experience. CX is Everything.
Enlightened companies are using CX Day to shine a bright light on the importance of the customer experience and how that impacts the work each person performs. Successful companies understand that CX is not just the process of surveying customers to take their temperature. Far from it. CX is a management lever, a strategy to differentiate your business and succeed. With product cycles short and shortening, the customer experience is often the only differentiator available. CX is Everything.
We now can celebrate CX Day thanks to the Customer Experience Professionals Association (CXPA is a terrific organization dedicated to the CX effort and professionals. If you want to be certified as a CX professional this is the place to go!). At Walker, we are celebrating our clients and all their efforts to develop exceptional customer experiences. We also celebrate all the professionals at Walker who work relentlessly to create tangible, measurable impact for our clients.
Today, CX Day, we celebrate those of you focused on the Everything.