Accessible customers are typically a small percentage of a company's overall customer base, but they can still be important in helping you grow your business. It usually means something has changed and they no longer need your product or service. Here are two reasons to continue to cultivate accessible customers.
- First, accessible customers will recommend you. Who knows how their positive comments will help you secure new customers in the future?
- Second, you may have other solutions to offer to them. Particularly in a business-to-business situation it's smart to check in with these customers to make sure they are familiar with your entire range of solutions. They may discover another reason to work with you or may direct you to another contact and provide a personal endorsement.