In order to optimize the return of your customer satisfaction and loyalty program, the insights must be relevant and aligned with the corporate business strategy. After the strategic planning process, document the business objectives and strategies. Create a map that shows how customer feedback will be used to support the various strategies. Review the map on a quarterly basis to ensure the program stays aligned and the business is getting the insights they need.
This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy.