Customer experience professionals are often called upon to share customer insights and recommendations. Consider these four must-haves for your next presentation:
- Compelling & Relatable: Your audience is looking to learn something new; something they don't already know. Highlighting an unexpected insight will grab (and keep) the attention of your audience.
- Concise & Relevant: The recommendations must be well thought out. Focus on the elements that tie to your customer retention & growth strategies and the activities that are important to the audience. Be on-point and specific with your recommendations.
- Balanced: Try to avoid using customer survey research terms and use terms your executives uses. This will help make the information relevant for the audience.
- Actionable: Frame your recommendations with the Call to Action(s) clearly stated, prioritized and obtainable.