Your voice-of-the-customer initiative can be one of the greatest sources for innovative new products and services. Here are four ways to grow through innovation.
- Integrate customer insights – Companies can start by developing key methods or “listening posts” to gather and integrate ideas, thoughts, and even complaints from customers.
- Deliver insights intelligently – The right insights must be delivered to the right people to prompt action. This ensures new ideas don’t fall between the cracks.
- Identify solutions with potential –With the right people involved, analysis can be conducted to understand both the feasibility and potential impact of new solutions.
- Team up with loyal customers – Customers can play a key role in refining new solutions. Your most loyal customers can often become early adopters of new solutions and can provide your first testimonials.