How do you know if you have the right team assigned to help implement and drive customer strategies from your Voice of the Customer Program? These questions will help you:
- Is there an executive-level customer champion?
- Is there a clear owner, whose primary responsibility is the implementation of customer initiatives?
- Is there a cross-functional team in place focused on customer initiatives?
- Is there a network of customer advocates – leaders throughout the company that encourage the use of customer intelligence?