Does your team have a Customer Intelligence Advocate? The Customer Intelligence Advocate is responsible for supporting the use of customer intelligence within their part of the business. Some responsibilities include:
- They will be key communicators within the organization. They will need to understand, socialize and “sell” customer insights to help make change happen.
- They will work cross functionally, communicating both internally and externally.
- In addition to understanding customer feedback & insights, other critical skills will include: establishing credibility, exerting influence, and of course being great communicators