Whether you are looking to engage colleagues or customers in your customer intelligence strategy, avoid these common mistakes:
Focusing on the moment instead of the desired outcome: It’s easy to get caught up in the moment, but it is more productive to stay focused on the desired outcomes.
Not realizing that every conversation creates an emotion: Consider what type of emotion you want to create and adapt your communications accordingly.
Fear of losing: This fear stifles engagement. Look for ways to spot and stop these fears from driving your behavior.