Walker Weekly

Many companies overlook branding their customer intelligence program. What often occurs is the program being called something generic like, “The Customer Survey,” or even “The Walker Survey.” If this sounds familiar, consider these three reasons to brand your program:

• Companies today have an overwhelming amount of information. Customer intelligence is no longer just about surveys. It’s about harnessing all of the information to support decisions throughout the organization.
• Companies who develop a thoughtful name for their customer initiatives provoke an emotion that is consistent with their corporate brand, sending customers a positive and consistent message.  
• A strong brand for your customer intelligence program will increase awareness and communicate to customers and employees that it is an important, strategic initiative.