Three tips to align with corporate strategy

Consider these three tips for aligning the customer satisfaction and loyalty program with the corporate business strategy:

  • Have a visible executive sponsor. As the business strategy changes, ask if you have the right sponsor.
  • Customer survey research is only beneficial if it informs decisions and creates change. Best practice companies embed the customer feedback into existing systems and processes.
  • Measure the impact of change. As improvements are made, measure the impact  of the change and share it with key stakeholders.

This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy.



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