Here are three tips for getting people to take notice in the customer experience initiatives:
- Brand it. Come up with a good name and logo to represent your customer experience initiative. Too often companies resort to calling it the customer satisfaction survey or the customer loyalty program.
- Plan it. Too often, a good communication plan is an afterthought. Create a plan that identifies the audiences, the messages, and the vehicles you are going to use to get the word out.
- Deliver it. Communication is not one-size-fits-all. You need to develop customized reports for various stakeholders. Each individual needs to understand the customer insights they receive and what action needs to be taken.