Embedding insights you have learned into change involves having a technology infrastructure, analytic talent, and organizational commitment to implement or adapt systems or processes that people use to make decisions. Companies that are successful have the following characteristics.
- Analytics: Focus on analytics as a core organizational capability
- Clarity: Have a clear idea of how customers interact and the organizational processes that support/lead to this interactions – Journey map and decision audits are helpful here
- Governance: Make good data governance a continuous priority
- Experimentation: Create a culture of experimentation – focus on optimization and prescription, not just description or prediction