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2010… Predicting a Year of Many Wins

Welcome to 2010… it’s early days: the optimism is tangible, and the predictions are many.

I’ve seen 2010 declared to be the year of mobile (again!), the year of social responsibility, the year of social media, the year of work/life balance, the year of accuracy, the year of reduced business travel, the year of innovation, the year books die, the year of mass personalization (from B2B to me2u), the year of the executive dashboard, the year of the turnaround (fingers crossed!), the year of … you get the idea. 2010 is shaping up to be exhausting!

The reality is that for many businesses, 2010 is going to have to be the year of many small successes – budgets are tight, and every action is being scrutinized to ensure promised returns are realized.  As SAMS, we can support our clients in building a year of many wins by making 2010 the year of being accountable.  I’m making a renewed commitment to hold myself accountable for helping my clients achieve the goals we establish together for this year and for keeping us moving forward along our 2010 roadmap, marking each step along the way and not letting us ‘go off-roading’ without a solid reason.  I’m making a further commitment to hold my clients equally accountable for these same things. 

What are your thoughts on 2010?  What do you predict this will be the ‘year of’?

Jennifer Batley
VP, Strategic Accounts

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