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A New Level of Employee Loyalty

As many of you know who follow this blog, I like to write about creative and innovative things companies are doing to create and increase employee loyalty.  Well this week I think we might have one that is going to be hard to beat. 

At Anytime Fitness, they have monthly employee training sessions, that is not the creative part.  At these training sessions, they have an on-site tattoo artist who will tattoo the company logo on any part of ones' anatomy.  When I first read about this, I thought yeah that is great, but who would get a tattoo of their company logo, unless you work for a company like Harley Davidson and happen to own and ride Harleys. 

They have had over 350 people tattoo the logo on their body.  Did you catch that?  I said 350.  Wow, you want to talk about taking employee loyalty to a new level.  I am not sure what level of loyalty it is when employees are tattooing the company logo on their body but I think goes beyond the word loyalty. 

I know many of you aren't tattoo people, I am indifferent towards them, I know some people love them, my brother-in-law has several and one is a tattoo around his neck that looks like he got decapitated but then had his head sewn back on, not really my thing, but he likes it.  Do you feel so passionate about your company that you would tattoo your company logo on your body?  If you aren't a tattoo person, do you feel so passionate about your company that you would even recommend the company to others?  If not, why not, what is holding you back from that type of passion? 

Some of this passion is dependent on the employees, let's face it, some just have a bad attitude no matter where they work.  Employees have a responsibility to at least try to have a good attitude about their company and their job and not complain about everything the company does, as if they are the only ones smart enough to see and solve all of the problems at the company. 

I also recognize Senior Leaders have a responsibility to create a culture that stirs this type of passion.  They need to explain to employees where the company is headed, what their role in the company is, provide the resources necessary, and provide rewards and incentives.  Far too often Senior Leaders expect the passion they have to just rub off on others because they are in the same room.  There are some Senior Leaders I have been around that can do that, they just have that personality that after talking to them for five minutes, you would work for them for free.  However, for most of the Senior Leaders, this takes work.  It takes a conscience effort on their part to constantly reinforce the correct behaviors and rewards those behaviors.  Maybe by doing that, employees would be more likely to tattoo their logo on their parts.  If not a tattoo, maybe at a minimum it will improve employee loyalty, which in turn, will have a positive impact on employees' likelihood to recommend, go above and beyond in their job, and resist offers from other companies. 

So who knows, maybe this tattoo thing will be the new trend, maybe I will start it at Walker.



Walker TattooWalker Tattoo 2






About the Author

Chris Woolard

Chris Woolard

Chris is responsible for the sale, design, implementation, account management, and consulting for his clients’ employee and customer assessment programs. He focuses on employee loyalty consulting and is considered Walker’s employee loyalty expert. He has worked with many companies on customer due diligence solutions.

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