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A simple reminder to share customer stories

Last week I attended a United Way collaboration and best practice sharing event and was reminded that the customer is the voice that pushes an organization forward.

As I attended the various break out sessions, I heard familiar stories of communication approaches, education and awareness resources, and creative ways to run your United Way campaign. As I sat there, it struck me that the United Way didn’t create these best practices. It was the customer (or in this case the campaign coordinators).

What the United Way did was listen to the campaign coordinators and shared their stories broadly to help others be more successful. Sharing customer stories is one approach that will help our customers be more successful.

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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