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Accessible customers – Are they worth the effort?

Accessible customers are typically a small percentage of a company's overall customer base, but they can still be important in helping you grow your business. It usually means something has changed and they no longer need your product or service. Here are two reasons to continue to cultivate accessible customers.

  1. First, accessible customers will recommend you. Who knows how their positive comments will help you secure new customers in the future?
  2. Second, you may have other solutions to offer to them. Particularly in a business-to-business situation it's smart to check in with these customers to make sure they are familiar with your entire range of solutions. They may discover another reason to work with you or may direct you to another contact and provide a personal endorsement.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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