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Are cartoons an effective way to communicate with customers?

One of the creative communication approaches that I’m seeing more of these days is the use of cartoons to communicate ideas and concepts.

One of Walker’s first experiments with this approach was last year at a Walker Fall Forum. During one of the breakout sessions, Walker used a simple comic strip to communicate what the year 2013 might look like.

Take a look. I’m interested in your thoughts. Do you think this is an effective way to communicate with your customers? What do you think about Pam’s Virtual Adventure?

Note: This post was originally published in Customer Connection on 7/22/2009.

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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