Make sure your customer relationship strategy is being fully utilized throughout your company. Reach out to your peers and other departments to find out how they are using your customer strategy to help in their daily decisions. Help them find ways to be more customer focused and to use the information that you have collected.
Being customer focused is not only about measuring customer satisfaction, but more about using that information to spread the voice of the customer throughout your organization. View the video below to hear how impactful customer listening can be to a company.