Steve Jobs is one of the best presenters of all time. He has a knack for building up excitement, then delivering the key message at the right time to get the audience excited and to keep them engaged. He has been honing his presentation skills over the last 30 years, and has mastered the art of the presentation.
Communications coach Carmine Gallo has been studying Steve Jobs, and has just released his new book The Presentation Secrets of Steve Jobs: How to Be Insanely Great In Front of Any Audience. In this book Carmine Gallo breaks down Steve’s mastery into five key areas.
- A headline – All of Steve Jobs’ titles are short and memorable. Spend a little extra time in coming up with a good title. Make it fit in one line and use it consistently.
- A villain – Using a villain as a motivator helps bring people together under a common cause. It also helps bring out the competitive nature in everyone. Your main competitor would be the most obvious villain, but it could also be an idea or roadblocks that stand in the way of your company’s goals.
- A simple slide – Keep the clutter off the slides. Jobs uses mostly pictures and very few words. Too much information on a slide is distracting to the audience. You should be presenting the information, not making the audience read it.
- A demo – People start to lose interest after about ten minutes. Mix up the presentation with demonstrations of a product, an example of a situation, or a video. Jobs does something different about every ten minutes to keep the audience interested.
- A holy smokes moment – Create a memorable event that your audience will want to remember. This is something that should be unexpected, and should emphasize the main topic of your presentation. When they leave your presentation, this is the one thing that they should not forget.
Read more about Carmine Gallo’s book and Steve Jobs’ presentation techniques from his article posted on BusinessWeek.
Watch the interview below with Carmine Gallo discussing his new book.