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Benefits of a Won/Lost Assessment

The Won/Lost Proposal Assessment is a transaction study focused on collecting objective and unfiltered feedback on individual sales opportunities. Companies use Won/Lost Assessments to:

  1. Increase the win hit rate and reduce the time and expense of sales resources
  2. Gain competitive insight related to products, services, and the selling process
  3. Target and qualify high-potential customers
  4. Debrief on individual sales opportunities (particularly for larger sales teams)
  5. Monitor perceptions of customers throughout the lifecycle
  6. Obtain relevant and real-time intelligence related to their sales process

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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