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Benefits of account engagement

Account Engagement simply means using customer feedback at the account level for identifying account needs, having a follow up dialogue, and resolving issues. Here are several benefits to account engagement:

  • Enhanced use of customer information to make intelligent decisions
  • Established guidelines for post-survey follow-up
  • Accelerated resolution of customer issues
  • Improved survey response rates
  • Improved account strategy and tactics
  • Decreased customer churn
  • Increased sales opportunities resulting from focused dialogue

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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