Walker Information
Helping you put the customer at the heart of every decision.

Benefits of predictive analytics

Predictive analytics can be simple or complex, but the objective is consistent, to answer a specific business question in a way that communicates a required action. Predictive analytics can benefit your VoC program in many ways, including:

  1. Recommendations that are more aligned with your business objectives
  2. Targeted action derived objectively from an assessment of data 
  3. Guidance on  the next steps that takes the "guesswork" out of applying VOC findings 
  4. A process that improves over time with each iteration 
  5. The ability to optimize resources and drive efficiency 
  6. A proven methodology for retention and growth

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

Connect with Walker

Share your thoughts

Your email address will not be published. Required fields are marked *