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Clarity

Clarity is a simple word, but it has a profound meaning. Dictionary.com defines clarity as clearness or lucidity as to perception or understanding; freedom from indistinctness or ambiguity.

The big question: Are you creating clarity in your customer listening program?

Ambiguity is the enemy. Do your coworkers have a clear understanding of what your program is or does? If people don’t understand it, how can they know the true value? For your organization to get the most out of the customer perspective you have to cut through the clutter. A good way to do this is to create new and interesting ways to promote your program. In essence, you need to market being customer centric to your organization.

To get the good ideas flowing, find a few creative people and start brainstorming. Discuss possible campaigns and develop a strategy for promotion. The key is to create a campaign that is fun and exciting but doesn’t lose the clarity of your message.

Take a look at what Blendtec did to promote their blenders. It is funny, but it shows the durability and power of their product. Are there ways you can get your organization excited and ready to use your customer loyalty programs?

Dan McCormick
Marketing Communications

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