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Common sources of customer information

Do you use a wide variety of information sources to gain the best understanding of your customers? Here is a list of common sources of information you can use:

  • Customer service interactions such as call center interactions and chat records, and complaint records
  • Customer and/or partner advisory councils
  • Internal information such as financial and operational data
  • Purchasing data or product usage data
  • Transactional and/or relationship surveys data
  • Social media, online communities, and website data
  • Input documented from frontline employees

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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