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Create a one-pager for your VOC program

In my last blog post, I talked about the "Before, During, and After" of good communication planning for Voice of the Customer programs. Digging into the Before…. Before you launch a customer program, it is important to consider the internal and external (customer) communications that need to happen.

One great opportunity is to craft, post and distribute a solid one-pager about each major VOC program.  The document should overview the program purpose, scope, timeline, and business impact.  Here is a good example I’ve been involved with:


Krista Roseberry
VP, Consulting Services

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