Only in business do we keep score of our relationships. We don’t seem to keep tallies on on friendships, or track ratings of our marriages over time. But businesses keep score on nearly everything — financials, operations and yes, even their relationships with (really, the performance of) suppliers or vendors. This offers a twist to listening to the voice of the customer, when customers are at the same time rating the vendor firms. Here’s one "vendor scorecard" example I found online from Honeywell.
Do you know if vendors ever take their own customer survey research into these scorecard meetings? If I were a the sales manager of an account this would seem handy in preparing for that discussion, particularly if my customer contacts knew the business relationship better than those doing the scorecard ratings at the bidding of Procurement.
So if any readers have been taking your own VOC ratings and insights into "vendor scorecard meetings" it would be great to have you share here with a comment. Thanks.