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Customer-created commercials – The future of advertising?

The first time I saw this video I thought, "How funny! How true! I love Trader Joe’s!" Okay, maybe I wasn’t that enthusiastic, but I did really enjoy this video as a loyal customer of the grocery chain.

I loved the catchy tune, I loved the witty commentary, and I loved the fact that it wasn’t totally a glowing review of the place (handles that break on the paper bags, and the weird cylindrical salmon). Yet, it seemed to be the perfect approach to advertising, especially for a store that relies on word-of-mouth advertisement. The more I thought about it, the more I wondered if this was really created by Trader Joe’s – it seemed almost too good to be true.

So, I did some digging and it turns out that it was definitely not created by Trader Joe’s, but by a guy that creates real commercials, such as this one. But, really, could Trader Joe’s have done a better commercial? I really don’t think so. 

Maybe customer-created commercials are the future of advertising. If that is where things are headed, it seems imperative that you know what your customers are thinking. The voice of the customer is more powerful than ever. (Remember this video for United. )

In any case, if you are a company that takes care of your customers, you may just get some viral commercials for free.

Brianne Drlich
Marketing Communications

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