My 16 year old stepson recently posted this video on his Facebook page about Marcel the Shell with Shoes On: www.youtube.com/watch
To tell the truth, I thought it was odd the first time I watch it. The questions that came to mind include "Why did he post the video? Does he actually like the video? Or, is it just that it is different?"
Then I watched it again. Wait a minute – that was funny. Oh, that part was a bit disturbing. One more time. Hmm… This is actually very funny.
What in the world does this have to do with customer listening? In addition to simply enjoying the humor, there are a few lessons we can apply to our role as customer strategists:
· Be aware that your team members bring different skills and experiences to the table. I would likely never have seen this video if it wasn’t for having Drew in my life.
· Be open to different ways of thinking. For me, that meant watching the video multiple times to get past my initial reaction to be able to recognize the brilliance of the humor.
· Be creative. Marcel’s pet is a piece of lint, which is a creative solution to not having a pet. How might you adapt or change up your processes/procedures to do things in new ways?
Jenny Slate, the voice and genius, behind Marcel clearly has a different perspective and take on things.
What can you learn from the different perspectives of others on your Customer Experience Team?