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Helping you put the customer at the heart of every decision.

Five characteristics for good insights

Customer data can produce a variety of insights, but how do you know if those insights are worthy of sharing? Good insights should have these five characteristics:

  1. The insight provides a clear advantage over the status quo
  2. The insight is compatible with current needs and practices
  3. The insight is simple, easy to understand, and act upon
  4. The insight doesn’t require anyone to make a lifetime commitment
  5. The impact of the insight is observable

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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