Walker Information
Helping you put the customer at the heart of every decision.

Five customer strategy implementation obstacles to avoid

Here are five common obstacles companies encounter when implementing their customer strategies:

  1. Is anybody listening?  Unfortunately, many companies simply don’t have a good system set up to gather insights from their customers.
  2. Too much information, not enough action. Too many companies gather all kinds of feedback from their customers, then look at it and say, “Now what do I do with all of this?”
  3. Who’s in charge? Leadership at all levels is a critical element to ensure the voice-of-the-customer initiatives are truly strategic.
  4. Make it matter. When customer initiatives aren’t aligned with other company strategies they lack relevance and meaning.
  5. Show me the money! Too often, companies can’t (or don’t) calculate the payoff. Customer strategies should connect with other business metrics and prove that there is a strong impact on corporate performance.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

Connect with Walker

Share your thoughts

Your email address will not be published. Required fields are marked *