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Five stages for effective action planning

Action planning can become more effective by following these five stages:

  1. Nail the pain – fix on a key driver of customer loyalty needing improvement.
  2. Nail the solution – obtain customer reactions to the improvement with a simple prototype, and then do the same for the various iterations.
  3. Nail the go-to-market strategy – learning exactly how the customer will effectively use and/or buy the new approach.
  4. Nail the business model – use customer insights to work out predicted usage, revenue streams and costs. Keep initial applications limited until business side proves out.
  5. Scale it – once the business model is set and functional, the change can be rolled out and grown.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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