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Four presentation must-haves

Customer experience professionals are often called upon to share customer insights and recommendations. Consider these four must-haves for your next presentation:

  1. Compelling & Relatable: Your audience is looking to learn something new; something they don't already know. Highlighting an unexpected insight will grab (and keep) the attention of your audience.
  2. Concise & Relevant: The recommendations must be well thought out. Focus on the elements that tie to your customer retention & growth strategies and the activities that are important to the audience. Be on-point and specific with your recommendations.
  3. Balanced:  Try to avoid using customer survey research terms and use terms your executives uses. This will help make the information relevant for the audience.
  4. Actionable:   Frame your recommendations with the Call to Action(s) clearly stated, prioritized and obtainable.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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