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Four ways to grow your company through innovation

Your voice-of-the-customer initiative can be one of the greatest sources for innovative new products and services. Here are four ways to grow through innovation.

  1. Integrate customer insights – Companies can start by developing key methods or “listening posts” to gather and integrate ideas, thoughts, and even complaints from customers.
  2. Deliver insights intelligently – The right insights must be delivered to the right people to prompt action. This ensures new ideas don’t fall between the cracks.
  3. Identify solutions with potential –With the right people involved, analysis can be conducted to understand both the feasibility and potential impact of new solutions.
  4. Team up with loyal customers – Customers can play a key role in refining new solutions. Your most loyal customers can often become early adopters of new solutions and can provide your first testimonials.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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