Customer-focused strategies have emerged as one of the best ways to
give your company a competitive advantage, and CX professionals are
the catalysts transforming CX. Here is a recommended framework...
Customer Experience (CX) leaders find themselves uniquely
positioned to foster collaboration between functions and with
customers. As one example, CX often builds an advocacy network of
Five things a CEO should know from their customers: How much
revenue is at risk? Aligning Voice of the Customer feedback with
purchase behaviors pinpoints how much revenue is at risk and where
Yep, Saturday was Cinco de Mayo; hard to believe it is here
already. Now for those of you that think Cinco de Mayo is five
reasons to choose real mayonnaise over Miracle Whip, you’d better
As a customer strategist, your role is to help your organization
listen to customers and develop customer strategies that will help
to earn more from customer relationships. (e.g.
Serving customers in a way that creates a loyal following is hard.
Add in the complexities created by an indirect go-to-market
strategy and the degree of difficulty rivals the reverse 4 ½
As we head into Final Four weekend it got me thinking about the
keys to winning basketball games. Being from Indianapolis, I
couldn’t help but reflect on the Butler victories in my analysis.