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Helping you put the customer at the heart of every decision.

How to make the data come alive

If you are going to put time and attention toward understanding and improving the customer experience, you must consider how the insights will be communicated throughout the organization. It is important that the message captures the attention of the audience. Here are some tips on how to make the data you communicate ‘come alive’:

  • It should inform and engage
  • Use technology is an enabler
  • Tell a story
  • Personalize. Each user has a different need and level of consumption. 

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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