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In rough waters, stay focused on your customers

If you are in a boat in choppy waters and you start to feel seasick, what do you do? While I’m no expert in marine medication, I have heard a common cure. Look to the landscape, find an object, and focus on it. As you stare at it, the commotion around you is not as evident to your body, your equilibrium adjusts, and your stomach begins to settle.

Over the last few years, a lot of businesses have been through some rough waters. Those that stayed focused on their customers have been able to endure the choppy economic environment and are now benefiting from better relationships, higher customer retention, increased customer loyalty, new insights on customer-focused solutions and much more.

It pays to show a little customer focused leadership when you’re in rough waters.

Patrick Gibbons
Principal, SVP

About the Author

Patrick Gibbons

Patrick Gibbons

As Principal and Senior Vice President of Marketing for Walker, Gibbons has global responsibility for definition, branding, and promotion of the company and its solutions. Gibbons has published and/or contributed to a number of articles, papers, and blogs on customer intelligence topics and has a regular column in CRM Magazine. He has been a featured speaker at a wide range of conferences, and has produced a series of educational events for customer experience leaders.

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