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Infographic – The Road to Customer-Focused Results

Customer-focused initiatives should be all about generating results for your company. Of course, like many things, it is much easier said than done. Achieving results is a bit like going on a journey – there important stops along the way and there can be lots of twists and turns that make the trip more challenging. 

Road to Results













For customer experience professionals I envision five primary stops on the road to customer-focused results – culture, strategy, intelligence, action, and change. Within each of these there are many other details – any one of which can be an obstacle that can slow down your journey or send you off course.

Click on the infographic to view a detailed look at nearly 100 elements that are important for customer experience professionals to navigate along the road to results. 


Patrick Gibbons



About the Author

Patrick Gibbons

Patrick Gibbons

As Principal and Senior Vice President of Marketing for Walker, Gibbons has global responsibility for definition, branding, and promotion of the company and its solutions. Gibbons has published and/or contributed to a number of articles, papers, and blogs on customer intelligence topics and has a regular column in CRM Magazine. He has been a featured speaker at a wide range of conferences, and has produced a series of educational events for customer experience leaders.

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