As a customer strategist or business leader, are you struggling with getting your voice of the customer program noticed? Take a look at some of these great marketing initiatives. These examples are a little extreme, but is there anything similar you can do to build the awareness of your customer program both internally and externally?
The key features are they are different, creative, and out of the ordinary. Maybe that is what your program needs. Your employees need to know how important acting on customer information is, and your customers need to know you are listening to them. Customer insights are too valuable to waste (visit Pat Gibbon’s post on this topic).